The Power of Active Metadata
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As the volume, variety, and velocity of data continue to surge, organizations still struggle to gain meaningful insights. This is where active metadata comes in. 

What is Active Metadata?

First I should explain what metadata is. Imagine you’re at a library looking for a book. You might refer to the catalog, right? This catalog, which tells you what books are available and where to find them, is a lot like metadata. It provides the essential context that helps both us and applications to interpret data accurately. It’s there, ready for reference, but it doesn’t play a more significant role.

Active metadata, in contrast, is less like a catalog and more like a highly knowledgeable librarian. This librarian not only knows where the books (datasets) are but can also suggest which ones you should read (access) based on your interests, inform you of newly arrived entries, and even anticipate your next choice based on your past consumption patterns. It is like someone who is always working in the background, analyzing data, recognizing patterns, and delivering valuable insights.

Active metadata simplifies our interaction with vast volumes of data and guides us towards more informed decisions. It is the increased level of interaction that makes active metadata a revolutionary tool in the world of data management.

The Extended Benefits of Active Metadata

Active metadata can significantly improve data management for organizations, but not all data management platforms are able to leverage it. Modern data management platforms like the Denodo Platform can learn from user behavior and offer personalized insights and recommendations for data consumption, much like the librarian in the example I used above. This is exactly what the Denodo Platform’s data catalog can do. 

Active metadata can also enable advanced analytics. Prologis, a large real estate company and a Denodo customer, is one company that successfully leveraged active metadata in this way. Prologis used active metadata to track past transactions and build artificial intelligence (AI) models for dynamically setting prices. 

A Key Driver of Success

Active metadata can enable organizations to successfully navigate the complexities of data management. By actively processing and analyzing metadata, businesses can unlock valuable insights, optimize decision-making, and streamline operations. This dynamic approach to metadata empowers organizations to harness the full potential of their data assets. As data continues to be a key driver of business success, embracing active metadata becomes a strategic imperative.

Ravi Shankar