Data Virtualization acceleration
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Faster-than-enterprise-software Growth in Data Integration Market Coupled with Data Virtualization’s Rapid Adoption as an Alternative to Material Data Integration

The 2015 Gartner Magic Quadrant for Data Integration tools was just released, shedding new light on data integration market growth and the emergence of data virtualization as the agile method of data integration.  According to Gartner, “Enterprise buyers increasingly see data integration as a strategic requirement, for which they want comprehensive data delivery capabilities, flexible deployment models, and synergies with information and application infrastructures.” Not only is the need for enterprise-wide adoption of data integration tools expanding, but also data virtualization is making its mark as the preferred method of choice:

1.    The Data Integration Market is Growing  
According to Gartner estimates, the data integration market was worth $2.4 billion in 2014 – a 6.9% increase from 2013. This growth rate is above average when compared to the entire enterprise software market.  With a projected cumulative growth rate of 7.7%, the data integration market should total more than $3.4 billion by 2019.

2.    Data Virtualization is Increasing in Traction
By and large, organizations physically move data using a process known as ETL (Extract, Transform, and Load). But this is such a repetitive and expensive manual process; so a more agile method of data integration called data virtualization is beginning to see widespread adoption. But why is this the case? Since data virtualization eliminates the data replication and storage that goes hand-in-hand with ETL, the critical business information is capable of being delivered at both a fraction of the cost and time. With this rise in adoption, Denodo has been added as recognized vendor of data virtualization in the 2015 Gartner Magic Quadrant. We believe this inclusion reaffirms Denodo’s recent growth in customer acquisition among global B2B and B2C customers across several industries.

3.    Data Virtualization Offers Much More than Just Data Federation
While there are numerous data integration solutions, data virtualization is a powerful foundation in the modern data architecture to deliver rapid ROI. Capable of adapting to an organization’s needs, virtualization offers services such as 360-degree unified view of the customer, product, and employee; real-time data sharing across lines of business, partners, and enterprise; and a self-service data platform for technology management and business user. The logical data abstraction layer easily scales to business growth with rapid integration of new datasets, providing great flexibility to the IT integration stack. Data Virtualization offers the complete capability with a single product to deliver data access, data management, and data services delivery.

Based on the data integration market growth rate predicted by Gartner, it appears that data virtualization is here to stay. As corporations grow tired of the manual, physical data processes of the past, the trend for rapid Data Virtualization adoption will continue. But the allure of data virtualization is justified based on its ability to mold perfectly to any enterprise’s custom data architecture, instituting a great value-add of business agility and ROI. These key trends and more are highlighted in the Gartner 2015 Magic Quadrant. Check out the report to verify it for yourself: download Gartner MQ Report!

Gartner [Magic Quadrant for Data Integration Tools], [Eric Thoo | Lakshmi Randall], and [29 July 2015]

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Ravi Shankar