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Artificial Intelligence, Data Management

Breaking Barriers: How CPG Companies are Driving Direct-to-Consumer Success

Reading Time: 4 minutesAs consumer preferences evolve, consumer packaged goods (CPG) companies are reshaping their business models to establish direct connections with customers. Direct-to-consumer (DTC) capabilities enable brands to deliver personalized experiences, premium products, health-focused innovations, and sustainable solutions. However, unlocking the full…

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation
Business, Data Science, Technology

Bringing Behavioral Science into Banking: A Data-Driven Approach to Hyper-Personalization and Innovation

Reading Time: 6 minutesIn the realm of retail banking, data-driven insights reveal what customers do, but they often fail to capture why they make certain decisions. This “why” encompasses the psychological drivers—like loss aversion, herd mentality, and emotional biases—that significantly shape financial behaviors….

Active Data Architecture: The Need of the Hour
Business, Data Governance, Data Management, Data Science

Active Data Architecture: The Need of the Hour

Reading Time: 3 minutesAs organizations continue to pursue increasingly time-sensitive use-cases including customer 360° views, supply-chain logistics, and healthcare monitoring, they need their supporting data infrastructures to be increasingly flexible, adaptable, and scalable. Howard Dresner refers to such infrastructures as “active data architecture.” Dresner…

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